As the possibilities of online marketing grows, so does the ways you can promote your music as a musician online. Gone are the days where artists need a lucky shot to get big, as social media and online music sharing have empowered musicians to do their own music marketing. And it doesn't need to be difficult!
This is a guide to the freshest music marketing tips you should consider using in 2020.
1. Reach Millions of Music Fans Using YouTube Ad Pre-Rolls
Video marketing is in the wind these days, and it is hard to find a market channel better to do video advertising on than YouTube. YouTube gets over 30 million visitors per day, so if it isn't in your music marketing strategy yet, then you better get started.
Also, YouTube is still a channel where users often go mainly to stream music videos and listen to music, which make your music ads highly relevant to their actions. Therefore, getting your presence as an artist on YouTube might give you a huge career boost as you can promote your music to people that are willing to be exposed to it.
2. Let Followers Share Their Gigs With Snapchat Geotags
Geotags are tags that show the geographic location a Snapchat user is at. By purchasing a geo tag for the area of the venue you will play at, Snapchat users can add your band logo onto their snaps. All of a sudden, their snaps from the night give you cheap advertising driven by your fans. Talk about a marketing tip that can help you crowd source from your music fans?
You may also consider going all out and launch a gig related filter if you want to go all over the top. If football matches have filters, why should you not?
3. Grow Your Fan Base With Facebook Events
Yes, social media are bigger than ever, but so are people's needs to connect offline. With Facebook events you can connect your music marketing with both worlds.
First, make sure to build a Facebook Page that promotes your music online. This ensures that curious people who click on your Page will get a good first impression. Only when a representative Facebook Page has been set up, you should begin to publish your upcoming music events. This way, not only your loyal followers can easily keep track of your gigs, but people who are searching for something fun to do for the day might stumble across you.
You should also once in a while consider investing in Sponsored Facebook Events Ads to effectively target exactly those people who are interested in similar music to yours. This is a good way to make new fans pay attention to you, and also make them convert as you can sell concert tickets directly from the Facebook Event page.
By being active on social media channels such as Facebook, Instagram or Twitter you not only build your fan base, but you also interact with your fans personally. Building a stronger bond with your fans makes them even more willing to support your work.
4. Upload Your Song To TikTok To Attract Generation Z
This online marketing tip depends a bit on your music style and the fan group you'd like to attract, but if you make music that Generation Z might like, you should not underestimate the power of TikTok.
TikTok is an app where users can upload playful and short video clips with a lot of effects and music. Currently the app has more than 500 million monthly active users globally every day. They are constantly on the lookout for great music to include in their videos, so why not add yours to the pool?
Other ways to attract buy tiktok shares attention using TikTok can be done using:
5. Create A Spotify Playlist
Another way to add your presence exactly where your audience might be is to create a Spotify playlist. People go to Spotify to listen to music, so get on it to make them listen to you too. Create engaging playlists that include a mix of other artists, but don't forget to also add yours to promote your music.
You may also want to contact popular playlist creators to ask them to include your songs in their playlists too. Not only does this move promote your music, but you show the market that you support other musicians too.
So, do musicians not need a record label anymore?
Having said that, you should also consider connecting with a record label. A music label can promote your music using their extensive network and can point you to shortcuts in the industry. Taking the independent Scandinavian record label Sailor Music as example, you send in your music demo and other evidence of your music online. If you become signed, you get help with all the PR and marketing you need to best promote your music. Good luck!
Social media platforms keep you continually at a run. Which is the most trending one that is going to get well known? Which is going to bite the dust? Which platform is up for some new challenges. Which platforms are offering feasible features?
Dynamic and erratic, that's what social media is for everyone. However, it's flighty just to a limited degree. Truly, we don't know which new stage may spring up tomorrow and we don't know which old stage will be hit by some new terrible outrage. Be that as it may, on the off chance that we watch the patterns intently (and we do), we can foresee what is probably going to occur in 2020. We recognize what the stages have been trying, how the client base of every stage changes, and which strategies are developing among advertisers. Also, that is the means by which we reach inferences. So here are a few things that can be anticipated in 2020:
TikTok has been on the rise in the US and outside of it for recent years. Indeed, it's been becoming speedier than some other apparatus and downloaded more frequently than some other web-based life application. Starting in 2019, the application flaunts 500 million dynamic clients worldwide and 1.5 billion downloads internationally, which makes TikTok ninth as far as interpersonal organization destinations.
TikTok began as the stage for gen Z and the 41% of TikTok client stay to be under 25. Be that as it may, with these numerous clients, it basically covers all socioeconomics.
The acquaintance of advertisements with the stage in 2019 implies that the stage is prepared to turn into the advertisers' most loved in 2020.
-The utilization of social listening will trigger
The utilization of social listening has been developing in recent years, in this way, without a doubt, we foresee the pattern to grow further. There are various purposes behind why social listening is probably not going to vanish: it permits to cover different parts of online networking showcasing, for example, client care, influencer advertising, social selling. This implies, insofar as brands continue advancing themselves via web-based networking media and individuals continue talking about brands and connecting with them via web-based networking media, social listening will flourish.
What's more, we realize that they do: 90% of internet-based life clients connect with brands via web-based networking media, 78% of individuals that whine to brands on Twitter anticipate a reaction inside 60 minutes, and 29% of individuals share their involvement in their companions or family when the reaction from a brand isn't given.
-Smaller-scale influencer showcasing will develop
Influencers showcasing is a demigod of internet-based life strategies. Hootsuite's 2019 patterns review expresses that 45% of associations are wanting to or have received influencer promoting in their computerized advertising methodology.
Be that as it may, there's a slight change that has been spotted as of late that is imperative to bring up as we foresee it'll increment in 2020.
-Influencers are never again trusted.
This implies huge influencers. Smaller-scale influencers ones are as yet sheltered, which implies that advertisers should give nearer consideration to the ones that have a little network of connected supporters, instead of enormous influencers that are seen more as big names now.
One could foresee that individuals will begin to totally doubt influencers, however up until now, this appears to be impossible. 74% of customers still depend via web-based networking media to manage to acquire choices, and it's not promotions that they are trusting.
-The 'live' content will flourish
In the previous years, we've seen every social medium systems embracing live substance. We've watched the happening to Facebook live, YouTube live, Instagram live. We've seen the survey long periods of live video content ascent 65% from 2017 to 2018.
Surveys have observed live video 10 to multiple times longer than on-request content. This makes live spilling an amazing method to convey intelligent substance and ensure individuals invest more energy in internet-based life stages.
-There will be less phoney news
"Counterfeit news" detonated as the Internet trendy expression in 2016, despite the fact that individuals had been discussing it some time before the shameful year. In the previous years, an ever increasing number of embarrassments and discussions occurred around the way that online networking stages reluctantly convey data that is not valid. This appears to be unavoidable: web based life depends on client created data that doesn't experience any reality checking before being posted. When posted, it can spread worldwive in hours and influence a great many individuals. This appears to be an unsolvable issue, in any case, web based life stages have begun to attempt to handle it.
In 2019, Twitter restricted political advertisements. The restriction incorporates paid tweets from up-and-comers just as "political issues" promotions.
We anticipate that other online networking stages should pursue. Facebook is adopting a less immediate strategy up until this point, in any case, they as of now use advances and utilize individuals to lead reality checking, and plan to extend their endeavours in doing as such. We foresee there will be more guidelines for distributors and promoters, and accordingly, we expect (and truly trust in) less phoney news in 2020.
-Informal organizations will be increasingly aware of clients' emotional well-being
2019 saw Instagram concealing preferences, which began an entirely different significant pattern. Facebook is trying concealing the like consider well, and Twitter may join. Internet-based life stages have for quite some time been censured for developing shallow qualities and contrarily influencing clients' psychological well-being.
Instagram has been venturing out battle tormenting, psychological well-being issues that are brought about by always contrasting oneself with different clients, and online life compulsion. The stage is additionally intending to present "away mode" which will poke individuals to take breaks and an element that will caution clients if they are going to remark something damaging.
In this way, in 2020 we expect more difficulties for advertisers as far as depending on "likes" to comprehend the clients' impact, however a superior situation for the clients themselves.
-Email will again be a trend
Communities will grow around email marketing. Rise of newsletters shall be a new trend. Ads, Animated Business Videos shall all be a part of it.
-Facebook shall not utilize user contact numbers given to it two-factor authentication that leads to "people you may know" feature. This feature will be presented heeding to the privacy of the users.
-Bing will turn out to be less trustworthy. Despite the fact that Bing isn't as popular as Google, the former search engine is no longer considering it seriously. After a series of embarrassing misinformation, Bing again will fall from its place.
Aforementioned trends and predictions are to rule social media in 2020. Let's see who stands out as the king.